Philco Model 60 Baby Grand (60B), fourth style (Jan 1936)
Philco 60B (fourth version)
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This was the fourth and penultimate cabinet design adopted by
Philco for their very successful line of 60B Baby-Grands. Gone was
the rounded top and attractive two-toned front-piece of its immediate
predecessor, replaced instead with a more pronounced peaked-top
and a plainer, somewhat austere front panel. Nevertheless, I do find
the overall presentation quite elegant in its simplicity, made especially
so by its use of book-matched tiger-striped veneer, finished in warm
tones of honey and brown, with the contrasting black escutcheon and
hexagonal knobs.

According to
philcoradio.com, this model was introduced half-way  
into the 1936 model season, in January of 1936, at a price of $32.50.
From my own researches, through December of 1935 the
third 60B
style featured occasionally in Philco advertising and the same was
true of  the
final 60B, once it had been introduced in June of 1936.
However, through the first half of 1936, when this fourth version was
offered for sale, precious little newspaper advertising seems to have
mentioned either it or the identical looking  
38B battery set. Instead,
the bulk of the Philco Baby Grand advertising dollar appears to have
been directed at promoting their 1936 tombstone line, which included
the 610B and
620B. This was all in stark contrast to earlier years and
at the time this set appeared therefore, the writing was clearly on the
wall for the future of Philco's cathedral models. For an overview of
the 60B series, see my
Philco 60B lineage page.

This model 60 uses the same basic chassis design as the preceding
versions - a 5-tube ac-powered superheterodyne covering the
standard broadcast band from 530-1500kc and short-wave from
1500-4000kc. The tube line-up is 6A7 (mixer/LO), 78 (IF), 75 (2nd
detector/AVC/1st AF), 42 (AF output), 80 rectifier.
PHILCO Leads The World In Radio Production!

The American public in 1935 bought three times as many PHILCOS as any other make... Almost half as many Philcos as all other makes
combined. Since 1928 they have bought over 7,000,000 Philcos.

Philco's standards are the highest in the radio industry, both from the standpoint of material and of labor. During the year 1935, steady
continuous employment was made possible for 8,000 to 10,000 workers, totalling 15,000,000 hours in Philadelphia Philco plants alone.
Thousands more throughout the entire nation were gainfully employed in the production of raw materials, and in the distribution of the
finished product.
Celebrating the seven millionth Philco!
The following interesting snippets were extracted from Philco promotionals found in 1936 newspapers...
scroll down for more...
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"Just produced is Philco's seven millionth radio! To celebrate the event we offer lower down payments, easier terms, extra trade-in
allowances and free demonstrations.....plus special values such as this new Model 60 Baby Grand Philco at
Only $32.50.