|Zenith Says 1940 Line is the best it has ever made...
Officials of the Zenith Radio Corporation headed by Commander E. F. McDonald Jr., former Syracusean, are
jubilant over the tremendous reception which has been given the new Zenith 1940 line of Zenith Radios. The
factory is reported to be producing an all-time high of 12,500 receivers daily, and it is still impossible to
catch up with the consumer demand for the balance of this year.
Greater interest than ever before is being shown in the radios for providing foreign reception. Zenith
pioneered short wave as far back as 1923 and was the first to establish short wave communication half-way
around the world. All Zenith foreign receivers are all unconditionally guaranteed to receive Europe, South
America or the Orient every day or your money back. In these days of fast-moving world events, with Europe
broadcasting direct to America and England, the Zenith owner can listen in daily to the news either in
English or foreign languages.
This year, every Zenith includes a built-in aerial. No outside connections are necessary, and you can just
plug into the nearest light socket and play. It is as simple as plugging in a new floor lamp.
The new built-in aerials are particularly effective in noisy locations, and are a great help in reducing
local noise and interference. An improved and exclusive six-key radiorgan is reported to provide full
tonality with 64 beautiful blendings of tone at your fingertips. With this remarkable device, it is possible
to have any instrument in an orchestra stand out, while with a simple adjustment of the organ keys, you can
bring in the full beauty of every instrument.
The 1940 Zeniths include many circuit refinements that have never before been made in Zenith history. A new
Outer Circle RF circuit is so-named as it provides a new reception reach outside the normal radio coverage.
The circuit is said to give ten-times extra sensitivity as compared to previous models. The Automatic Tuning
used on all Zenith models is of an instantaneous electric type. Once it is set, all one needs to do is to
touch a button to get the stations. Most models have a plug-in for phonograph and television sound connection.
While there is said to be no immediate prospect of television service in this section for some time to come,
these radios are built for several years ahead, and when television should become available, one only needs
to plug in the television receiver and the television sound will be amplified through the present radio.
Zenith has been known for many years for the beautiful, big, black dial, the robot dial which simplifies
tuning, the large well-built chassis, spinner tuning for quick change of stations, triple bass compensation
for rich tone. These features and many others which the public has grown to expect from Zenith are, of
course, continued and improved.
|"Just the radio I've always wanted" you'll say when you
see and hear this big, 8-tube giant including heater
cathode rectifier tube and tuning beacon tube. Full short
wave reception and built-in short wave aerial, of course.
Lovely tone insured by radiorgan and big concert grand