Philco 45 Lowboy (45L) Console Radio (1934)
The 6-tube ac-powered 45L tunes the broadcast band
from 540-1720kc and shortwave from 4.2-13mcs. Its tube
complement is 6A7 (mixer/LO), 39/44 (1st IF), 39/44 (2nd
IF), 75 (2nd-detector/AVC/1st AF), 42 (output) and 80
(rectifier). It uses the same chassis as the popular 45C
"Butterfly" set.
For 11 weeks at the end of 1934 Philco celebrated the
production of its 5 millionth radio. As part of an aggressive
advertising campaign, special promotions on Philco radios
were offered in stores, including extra generous trade-in
allowances, preferential credit terms and combination
deals, where one of Philco's 1935 models was bundled
together with accessory items, all for the price of the radio
alone. One such advertisement featuring the Philco 45L
may be seen by clicking on the thumbnail to the right.
from 540-1720kc and shortwave from 4.2-13mcs. Its tube
complement is 6A7 (mixer/LO), 39/44 (1st IF), 39/44 (2nd
IF), 75 (2nd-detector/AVC/1st AF), 42 (output) and 80
(rectifier). It uses the same chassis as the popular 45C
"Butterfly" set.
For 11 weeks at the end of 1934 Philco celebrated the
production of its 5 millionth radio. As part of an aggressive
advertising campaign, special promotions on Philco radios
were offered in stores, including extra generous trade-in
allowances, preferential credit terms and combination
deals, where one of Philco's 1935 models was bundled
together with accessory items, all for the price of the radio
alone. One such advertisement featuring the Philco 45L
may be seen by clicking on the thumbnail to the right.
Philco 45L ..brings you GUARANTEED foreign reception.
| "Philco's engineering genius makes it easy to "go places" for thrilling radio entertainment" |
| "A powerful new radio that tunes in the world. Latest features including Bass Compensation, Automatic Volume Control, Tone Control, Electro-Dynamic Speaker, PHILCO High Efficiency Tubes, Beautiful cabinet of choice woods." |
The Philco model 45 Lowboy (45L) radio was introduced
for sale in June of 1934 at a price of $59.95. It was
advertised as being one of 49 new models for the 1935
selling season.
for sale in June of 1934 at a price of $59.95. It was
advertised as being one of 49 new models for the 1935
selling season.
| TRADE IN YOUR PRESENT RADIO Fall and winter months are thrilling months for shortwave reception. And right now PHILCO dealers are celebrating the production of the 5 millionth PHILCO with greater values, easier terms and more liberal trade-in allowances than ever before! MAKE YOUR SELECTION FROM 49 BRAND NEW MODELS |
| Five Millionth Set off-line in a few weeks! Within a few weeks the five millionth Philco radio will come off production line in Philadelphia. This covers a period of less than five years, and marks the first time that any radio manufacturer has ever produced so many radios in such a short period of time. Philco is today making more sets than at any time in its history. Another mammoth factory has just been completed to accommodate the ever growing demand. The production schedule at the Philco factory at the end of September averaged 8,000 sets per day, 1,000 per hour or 17 Philcos per minute. Philco will celebrate the production of its five millionth radio with a stupendous 11 week continuous advertising campaign in every important medium including newspapers, magazines and broadcasting. It is estimated that 1,100,089,883 separate Philco advertisements will appear during this campaign. This is approximately 10 advertisements for every person in the United States between now and Christmas. |
scroll down for more..
From an ad dated Nov 20th 1934
From a Dec 1934 newspaper article.
From a Dec '34 ad
Copyright TubeRadioLand.com
 | |  | |  | |  | |  | |  | |  | |  | |  | |  | |  | |  |